Westside Grill

Branding, design & signage
Project Overview
Westside Grill, located in St Mary's, is a large fast food service for locals and passers by as a take-away truck stop and restaurant.
Their design angle was to reference 90s hip hop, graffiti culture and to establish.themselves as a middle-eastern fast food location.
A uniform colour palette and style guide ensued stemming around the creation of their bold yellow, black and white logo.
‍
My Contributions
Logo creation, branding, signage, menu, outdoor signage and banners.
Owners Donald and Alex were a fantastic team to work with. They had a passion for the food they created and wanted this to be translated into graphics. Their brand had to be seen as they were situated on the corner of a large freeway in Western Sydney, perfect for a truck stop and a feed. We created teardrop banners, outdoor signage and a sit-in and takeaway menu; all carrying the common theme of graffiti and a middle eastern big feed.
Ali Chehelnabi
Graphic Design
2017